The methods or techniques which are used for the promotion of a website are called SEO and this processes is called website marketing. There are billions of websites which are offering different services or products. There are so many businesses which totally depend on the websites like e-stores or air ticketing system etc. The major task in such a business is to get customer and how the customer knows about that particular website. This target is achieved by a suitable online marketing campaign. For example every internet user is familiar with the email services and the search engines. If proper advertisement about the website is placed on email pages or the search engines then these ads will redirect the user to the website. But such advertisement would be very costly. If the link of site is placed on the first page of a search engine then it will direct huge traffic to the site. There are different methods to get the site on the top of the search engine. These methods are overall called SEO (search engine optimization).

There are so many methods for the SEO of a website. The site which has large number of back links would get a good rank in search engine. These back links could be established by putting the web link on different forums, on different groups and on the community sites. The web link can be promoted by article marketing. If an article related to the website is placed in an article directory which has already a good rank in search engine then it will direct traffic to the site and increase the back links of site. Article marketing is the most power full way for website marketing but it is little bit slowly improving the rank but its aftermaths would be powerful. Now the micro blogging services are like twitter, friend feed are very popular because a small sentence with web link can direct more traffic like an article or a forum posting. Some people use link exchange mechanism to improve the rank and traffic of the website. In such method a link is exchanged with a site which has good traffic means the site link is displayed on such a website which has good traffic. This link will attract the user.

There are so many efficient ways for website marketing but it takes time and hard work to improve the rank of site. The organic traffic always be directed from a search engine and for the good website business such organic traffic is required.

The opportunities for the search engine optimizers increase day by day because SEO is necessary for website marketing.

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